You might know Matt Segal as a pro climber or the founder of Alpine Start coffee company, but this summer he's set out to be the world's first adventure barista. Through the month of July, Matt will be climbing all over the world and serving coffee to anyone who needs a boost.


Here’s how it works

  1. Find Matt in the wild - he'll be using his Somewear hotspot to share his location so check out the map below.
  2. Have him make you a coffee!
  3. Take a photo and share it online with #whereismattsegal to be entered into our photo contest.
  4. In August, we’ll search through all submissions and our favorites will win prizes from Alpine Start, Jetboil and Somewear.

Check in here for updates on where to find Matt!



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